The online experience builds on the popular real world experience that kids have had with RIDEMAKERZ since it launched in May of 2007, customizing modern-day model cars and trucks, and learning about cars at home or at a RIDEMAKERZ SHOP. THE RIDEMAKERZ Virtual Experience adds a whole new engine revved up for personalized play options. Upon entering, “Customizers” express themselves by tricking out a RIDE with authentic body styles and paint schemes, tires and wheels, lights and sounds, and custom decals and accessories. Online and off, there are more than 649 million combinations! These personalized RIDEZ are how kids travel through three virtual regions:

The Open Road, where RIDEZ cruise around and hang at a rest stop to watch videos of real car culture activities, such as Big Foot crushing real cars and a Viper motorcade

Scrap Gulch, a custom parts and car hunter’s dusty paradise that was inspired by the real world “Iron Triangle” in Queens, New York

RZ Motor Speedway, a futuristic race track


- Blast thru wild terrain in the Wrecking Zone
- Rule the racetrack in AutoCross
- Scheme in the Pit Crew Chaos strategy challenge
- Blaze a trail on the Open Road
- You can even turn your virtual RIDE into a real RIDE and have it shipped to your home!